Generate More Revenue and Website Traffic For Your Business
Customers use Google and Bing everyday to find services and products that you offer.
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Digital Marketing FAQ
- Directories rank high in Google search since they provide relevant information.
- Directories with good search engine optimization improve the presence of your website in search engines results plus the benefit of click through website traffic.
- Directories provide natural backlinks which is a key factor in search engine optimization, especially if topic related.
- Directories are far less expensive to lead generation and other marketing promotions.
- Lead generation services are expensive with leads ranging from $20 to $60 per lead.
- Leads require more time to contact the customer, provide quote, and continued follow ups this amount is much higher.
- Lead services are always raising lead prices so the future will cost more.
- Lead generation services are typically a bigger company that collects, shares, and sells information about the customers trying to call you. Did you know HomeAdvisor and Angie’s List are the same company.
Increase brand visibility and website traffic inexpensively showing your business in search results. Cross-referencing links between your website and our website strengthens the relevancy and improves search results for both sides.
While Facebook ranks #1 and #2 in this example, not everyone has an account making the user experience poor by forcing you to login. Also some users dislike Facebook in general and will avoid clicking those links. Not every business has a website which is a missed opportunity for website traffic.
Marketing the brand name is important and every spot in the top 10 search results matter to improve chances for a website visit and phone call.
Keyword research is the starting point to creating website content and usage in paid advertising search campaigns. There are thousands of search terms used to find services on products on Google and Bing, some more popular than others. For example the list below would be search terms that a tree service business might type in if they were looking to generate more business.
- tree work
- tree service business cards
- tree service marketing
- tree business
- tree service leads
- free leads for my tree service
- target tree service
- tree company business cards
- ads tree service
- how to get more tree work
- tree service business names
- tree tree agency
- best way to advertise tree service
- tree removal business cards
- tree service advertising ideas
- tree service seo
- how to find tree work
- tree service ideas
Using this list several content article could be written establishing your website as the topic authority and ultimately improve your search rankings and impressions to a customer.
Googles Ads can reach a very large audience of customers searching for specific keyword terms, but know this can be expensive and competitive by market. Google offers multiple ad formats but the most common is search ads triggered by keyword phrases from the search engine. The auction style ad platform is very complex using a multitude of factors to show ads, so bid price, ad quality, clicks through rate, and landing page quality are major points of interest for every keyword phrase in a campaign. Daily budget, time of day, number of competitors, and devices also play an important role. Google Ads is a great ad platform but having the proper budget and campaign management is needed to ensure value due to the overall complexity and management.
Google Ads show up for customers in your area, and you only pay if a customer contacts you directly through the ad.
In this example a tree service search in Denver would be competing with over 50 other businesses. In this example, the cost estimate is shown for 20 clicks on an ad. You can try estimate costs for your zip code at https://ads.google.com/local-services-ads/ Ultimately you must decide if these costs fit your marketing budget to reach customers, but paid ads is a very good method to reaching customers.
Business owners must calculate the close rate for leads to help justify ad costs. For example if your close rate is 10% on 20 leads after an estimate ad spend of $600 creating 4 deals with an average $750 per deal. Your marketing costs would account for $150 per deal netting $600 in net revenue. In order to increase deals your ad costs go up is one path, increasing your close rate decreases your marketing costs per lead.
The company IAC owns both lead generation companies HomeAdvisor and Angie’s List among numerous other brand websites offering products and services. By using extensive paid advertising to reach customers searching for high volume keywords such as “tree service”, user click through to request a quote. The lead is then distributed to multiple tree service businesses at typically $20 to $50 per lead depending upon the market. The tree company must take the time to contact the customer, create a quote, and followup with potential client while competing against other notified bidders. The overall monthly cost is a major complaint with HomeAdvisor with plenty of feedback on the internet. HomeAdvisor’s and Angie’s List paid advertising reach is fairly significant at a national level and most tree companies will have to set aside a fairly large marketing budget to directly compete with both at the same time. In some ways this almost seems unfair where both companies could take two of the three top ad slot positions.
Every website needs search optimization if they want to be present in the search engines. The process to build content and optimize a website is time consuming, but even more so the search engines have to crawl, understand your content, and use complex algorithms when a search occurs to show the best results based upon context and intent. We understand this process very well and optimizing your business listing to show for Google searches is a constant daily process.
The basic strategy behind SEO is creating high quality content that is linked throughout the website, and has natural backlinks from other similar websites. This seems easy enough but it’s very time consuming often requiring hiring a company or freelancer to continually build and optimize content.
One of the more difficult aspects of SEO is having high quality backlinks to your website. Your business listing on chainsaws.com offers these links to improve your own websites search rankings.
Our only goal is promoting tree service and chainsaws
You may already be part of our directory, but were dedicated to building the biggest tree service and chainsaw business directory available. Get started by clicking the link below for plans and pricing.
- Tree trimming, pruning, stump removal, and quotes.
- Local businesses that sell chainsaws, parts, and service.
- Be part of our premier directory service.
Sounds pretty good, but I’d like someone to call me and explain further how the directory can benefit my business.